How to Protect Data Privacy

Data is a valuable resource that drives the growth of companies with personalization including automated marketing communications and scientifically-based insights. However, at the same the same time, personal information is also highly sensitive and requires the right measures to safeguard it.

Data privacy safeguards consumer integrity, promotes digital trust and defends basic rights in a data driven world. It’s a complex issue with many stakeholders involved: Individuals need to know and understand what their data is used for and they should be willing to give the information. Business leaders need to provide clear information and guidelines to ensure fair use of data. And governments need to establish regulations that stop illegal data practices and protect against the risk of identity theft.

Generally speaking, data privacy refers to the right of a person to manage their personal information and be protected from prying eyes or interference. It is also the ability to limit who has access to their information, and how and with whom they are shared.

Data protection is the use of a variety of security technologies, including encryption to protect data so that only those with the right key https://dataroomllc.com/what-is-gdpr-and-how-does-it-protect-data-privacy/ can decode it, and access control to ensure that only authorized parties have access to data and systems. Additionally, multi-factor authentication is a way to secure systems and data by requiring users submit something they know (e.g. password) or have (e.g. an identity token) or something they’re (e.g., a fingerprint) to verify their identity before they are able to gain access.

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